Many considerations go into purchasing a fleet for your business. You need to consider the cost of purchase, operation, and maintenance. Then there are fuel options and their environmental impact, as well as safety features and reliability. But, once you’ve decided on all of those, there’s still one crucial element that we need to talk about, and that is the color of your fleet.
Why the Color of Your Fleet Matters
When you’re running a business, the color of your fleet is essential, and it’s not just cosmetic.
If you are in the hospitality industry and have a fleet of buses to pick up and drop off your guests; or if you have a multi-purpose transportation company where you have to service all types of events and passengers, the color of your buses is going to make a difference.
First of all, you want your fleet to stand out in a crowd. Second, you want it to be like moving advertisements. And, third, you have to be classy enough about the look of your fleet so that it is appropriate in every circumstance.
Choosing a White Fleet
White is clean and classic. Plus, if you are looking to add a simple logo or a graphic decal, white is the best background to make your design stand out. Also, you can almost always be sure that when it comes to replacing and upgrading your fleet, white is always going to be an available color, ensuring that your fleet is always matching.
Choosing a Green or Blue Fleet
Sustainability and environmental responsibility are one of the number one trends in almost every industry. If your company wants to show the public that you are environmentally conscious, choosing a blue or a green color will do just that.
Of course, if you’re going to show that you believe in protecting the environment, it goes without saying that your fleet should also be using alternative fuels. You have to practice what you preach. Blue and green symbolize nature and water. All the precious resources that we are protecting by switching to a fleet of alternative fuel vehicles.
Choosing a Red Fleet
Red is hot, it’s sexy, and it stands out against almost any background. If you want to get noticed, a red fleet is your best option.
However, you want the psychology of your fleet color to match your brand. If you’re in the sustainable hospitality industry and you’re all about peace and tranquility, then a fleet of red vans may contradict your message.
Find a Color That Matches Your Brand
The design and color of your fleet should always be consistent with your brand and your messaging. There is a psychological reaction to every color, so you want to be strategic when choosing one for your fleet. Choose the color that reflects your business and that flows well with the colors in your company logo.
The Right Fleet for Your Business
Once you’ve decided on the right models for your fleet, talk to a sales representative about the large palette of paint colors for our Blue Bird commercial buses. And, we use the same high standards for our paint finish as we do with the design of the entire bus. Blue Bird buses are the best in class from the inside out.